Business Description

Serious Industries Pty Ltd manufacturing plant is located in Southport Queensland Australia which currently produces and distributes throughout Australia and New Zealand. The business was established in 2003 on the Gold Coast and initially operated as a Sole Trader from home. This has enabled the Owner Operator Martin Fitzgerald to develop the product with relatively low costs. Serious Racing is part of a brand that is becoming recognised for innovative products that contribute to lifestyle and recreational activities.

Vision

To deliver innovative products throughout the world by placing clients needs at the highest priority through royalty-based ventures.

Mission

Our purpose is to profitably design and market fun innovations that contribute to our customer's lifestyle and recreational activities.

Serious Racing is owned and operated by Martin Fitzgerald. Martin has run a number of very successful companies. Designer and Chief Engineer of the Simulator product range, and is head of Research and Development. He has employed key personal to areas of the business as needed and uses high calibre companies to assist him with both the operations and marketing.

The manufacturing team are highly trained and produce a very high quality range of products. This has been instrumental in the success we have had in the last 12 months establishing market data and Consumer awareness to the product range.

Features

Serious Racing is currently manufacturing product for local and national markets. We distribute a number of electronic game personal simulators as well Coin Operated commercial models. It is designed to be compatible with market leading game platform that includes Play Station 2 (PS2) or PC applications. Two models are to be placed into the marketplace and include the following:

Serious Racer XR II and Serious Racer Pro

• Customised colours and designs to order
• Is to be connected to a projector or television
• Plasma or flat screen TV can be mounted on the nose of the unit

Primarily our simulators are mid to high end games simulator designed for domestic and commercial use, excitement and fun and enjoyment are a result of using our products.

My design was to modify the cockpit out of a  F1 Power Boat and fit a Playstation2 console with the latest in Force Feedback and vibration control, supporting it’s own sound system, using the smallest but exciting Racing Cell available.  I chose the race boat cockpit for the obvious reason, it has the appearance, and it’s full canopy enhances all the features.

The F1 cockpit Race Simulators have been designed with the “boy who has it all”   in mind, “ But Until He Owns A Serious Racer, His Toy List Is Not Complete.    My idea was to take the “Big Boys Toy” a step further!

“Let me introduce you to your Ultimate Simulated Racing Experience”.